UK Music Launches Survey to Reveal Economic Impact of Black Music Artists, Creators and Industry Professionals. Your Voice Matters!
04.12.2024: UK Music is launching a new survey to reveal the economic impact of Black music artists, creators and industry professionals. We want to hear your views if you work in Black music.
Black music shapes global culture, and it is essential to understand the economic value this artform brings to the UK music industry to support ongoing investment in the music and the people who deliver it.
The survey has been initiated by UK Music Diversity Taskforce and taken forward by UK Music, the collective voice of the UK music industry which represents all sectors of our industry – bringing them together to collaborate, campaign, and champion music.
In collaboration with our research partner Counterculture, we are excited to launch the survey for ‘Full Diversity, Full Return’ today (Wednesday December 4).
It’s a new study, the first of its kind in the UK, to assess the economic impact of Black music and capture the unique perspectives of artists, creators, and behind-the-scenes professionals working in Black British music.
WHO SHOULD PARTICIPATE IN THE FULL DIVERSITY, FULL RETURN SURVEY?
Artists, creators, and professionals who work in Black music. We are particularly keen to capture the experiences of Black people; however, warmly invite anyone and everyone who works with Black British music to participate, regardless of ethnicity.
WHY THIS REPORT IS NEEDED
To champion the music makers
From Sade to Stormzy and Ms Dynamite to Shirley Bassey, Black British music has created waves of significance that have reshaped the landscape of the music industry both nationally and globally. However, to date, there has not been a report that attempts to look at the full economic value of Black music alongside its cultural contribution. Therefore, this report aims to provide insight into the economic contribution of Black British music and showcase the extraordinary cultural influence it has had on people from all backgrounds.
To campaign for on-going diversity
Following the death of George Floyd in 2020 and the global outcry by Black people and their allies, organisations from all industries came to a realisation that diversity was a critical issue to be addressed with urgency. During this time, the global music industry made commitments to Black music communities around its desire to support its creators and professionals, particularly those from Black backgrounds.
By telling the story of Black music creators and professionals from an economic perspective, this report aims to provide a basis for ongoing investment and greater support for the music and the people delivering it.
To inspire collaboration
A key objective of this report is to be a catalyst for ongoing analysis, stronger industry collaboration, and greater financial and cultural wealth. This first-of-a-kind report will act as a blueprint to allow the UK music industry to explore similar topics related to ethnicity and economics in the future and as an example of how other countries can discover and understand the impact of Black music in their regions.
For this reason, working alongside numerous partners, the report intends to be a reference on how meaningful collaboration can give voice to the value of minority groups and those representing protected characteristics across the board in the UK music industry.
Join Us Today
The survey will remain live until Friday January 17 2025. It takes about 10 minutes to complete.
We want to hear from as many voices as possible. Whether you are an artist, creator, producer, promoter, or any professional working behind the scenes with Black music, your insight is invaluable.
Be part of this important initiative and let your voice shape the future of this influential shared music and culture.
Take the Survey Here.
Details of the survey were covered by:
Record of the Day
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