13 standout Black creators to watch

@TheOddittyDiaries

New York, USA

Sofiyat Ibrahim aka “The Odditty” is a prominent content creator, host, and personality. With over 950k followers across platforms, she has established herself as an influential thought leader, style icon and the best friend every girl needs! Her magnetic personality and empowering lifestyle messages have fostered a strong bond with her audience, creating a supportive and engaged community which she refers to as her “Odd Fam.”

Originally an immigrant from Nigeria, Sofi came to the U.S. to pursue her masters’ degree in Conflict Resolution. Along her journey, she became a prominent voice and advocate for black women everywhere. In 2022, she was selected as a member and spokesperson of YouTube’s first Black Creator class, gaining recognition as a creator to watch. Sofi is currently the host of Macy’s Live Shopping and serves as a long-term ambassador for brands like VS Pink, Lancome, and Revlon. Through these roles, she continues to connect with her audience and spread her positive messages. She has grown a dedicated community through her youtube vlogs and has also used shorts to target a larger audience spreading messages of inspiration and relatability.

Through her YouTube Shorts page, her content is not only diverse but representative of her love for YouTube and sharing her experiences.