10 ways you can celebrate Black History Month with Amazon, including books to read and small businesses to shop

Support Black-owned brands for all of your daily essentials

To help you care for yourself and your loved ones, our storefront for Black-owned brands features essentials from beauty, grocery, baby, and health and wellness. Customers can shop for makeup, skincare, haircare, and personal care products from Black-owned beauty brands, such as Natural Radiant Life, Mother’s Shea, and Young King Hair Care.

The storefront carries exclusive selections for Black-owned culinary products from In the Kitchen with Alexandra, Scotch Boyz, Spark Bites, and various other brands. Customers can also shop for health and wellness essentials from Black-owned brands such as Movita, Spring Jene, and Naturade. The storefront also offers exclusive baby essentials from Darlyng & Co. and Baby Buddy Black-owned brands.